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Set Up Income Labels

Build the income category structure that tells you where your money came from — a calm, clear list that carries you through the year without constantly needing to be reworked.

Must-Have 10–15 minutes Personal & Business Setup

If expense categories tell you where your money went, income labels tell you where your money came from — and that distinction matters more than most people realize. When your income labels are clean, your reports become useful. You can actually see whether your money is coming from salary, client work, product sales, owner contributions, interest, or something else entirely.

Before you begin: Think about the real sources of income you expect to see this year — not imaginary future versions, the real ones
You'll need: Your Personal or Business Money Mastery system open to the Income Labels tab
Time: 10–15 minutes
Chapter: First-Time Setup
Take a breath before you start
This is one of those places where people tend to overbuild because they want to "do it right." Income labels work best when they start simple and durable, not hyper-detailed. You're not trying to capture every possible version of income you might ever receive. You're simply creating the main buckets that will make your reports make sense when you look back later.

The Steps

  1. Open the Income Labels Tab
    Go to your Income Labels tab. This is where your income category structure lives, and it's what powers the dropdown options you'll see when you're categorizing transactions inside your account tabs.
    Personal Money Mastery
    Google Sheets
    Dashboard
    Account 1
    Account 2
    Income Labels
    Expense Labels
    Summary
    A B C
    1 Income Labels tab — your category structure lives here
    2 Salary
    3 Services
    4 Coaching
    5 Consulting
    Click the Income Labels tab at the bottom of your sheet
  2. Decide on Your Main Income Groups First
    Before you type anything, pause and think about the real sources of income you expect to see this year. Your main categories should be broad enough to hold a full year of activity without becoming outdated after one month.
    The guiding rule
    If a label won't help you make a better decision later, it probably doesn't need to exist yet. Five strong categories are far better than twenty confusing ones.
    Think through your actual income sources — write them down first if it helps
  3. Enter the Broad Parent Categories First
    Start with the biggest buckets. Think of these as the chapter titles in the story of your income. They should explain the major ways money enters your world without getting lost in tiny distinctions.
    Example: Parent categories — click to expand
    Click any row to see subcategories
    Salary
    No subcategories needed
    Often broad enough on its own — one employer, one label.
    Services
    3 subcategories
    Coaching
    Consulting
    Speaking
    Sales
    3 subcategories
    Digital Products
    Physical Products
    Memberships
    Owner Contributions
    No subcategories needed
    Typically one bucket — money you put in from personal funds.
    Interest
    No subcategories needed
    Bank interest, HYSA interest, savings returns — all fits here.
    Starting broad does two things: It keeps your system clean, and it gives you room to add detail underneath later without having to rebuild everything.
  4. Add Subcategories Only Where They Genuinely Help
    Once your parent categories are in place, add subcategories underneath them only if they make your reports more useful. This is where restraint matters most.
    The subcategory test
    If two categories would tell you the same story when you look back six months from now, they probably belong together. If going too narrow too early creates clutter, you'll spend more time managing categories than learning from them.
    Add subcategories only if they tell you something your parent category doesn't
  5. Keep the List Clean and Sequential
    As you build, keep the list tidy. Don't leave intentional blank gaps inside the structured area, and don't scatter labels randomly because you think you'll "organize it later."
    Messy — avoid
    Salary
    Client stuff
    Other Income
    Monthly Money
    Products??
    Clean — use this
    Salary
    Services
    Coaching
    Consulting
    Sales
    Digital Products
    Interest
    Owner Contributions

    A clean list makes your dropdowns cleaner. Cleaner dropdowns make categorizing faster. Faster categorizing means you're more likely to actually keep using the system.

  6. Use Names Future-You Will Understand Immediately
    Choose names that will still make sense to you six months from now, not just names that feel clear today because the context is fresh in your mind. If someone else looked at your labels, they should be able to understand them without needing a backstory.
    Too vague — avoid
    Monthly Money
    Store Stuff
    Income 2
    Misc Revenue
    Clear — use these
    Client Retainers
    Product Sales
    Coaching Revenue
    Course Income
  7. Add Carefully, Not Constantly
    As new types of income appear during the year, you can absolutely add new labels when needed. That's normal. What you want to avoid is constantly renaming, shuffling, or reorganizing old labels unless something is truly broken.
    Frequent changes create confusion in historical reporting and can turn a clean system into a moving target. Your categories do not need to be perfect. They need to be stable enough to trust.
    If a pattern repeats consistently over a few months — that's the right moment to add a label

Once your Income Labels tab is set up, these categories power the dropdown on every income row in your account tabs. Here's how a clean setup looks in practice — try selecting a category:


What to Check When You're Done

This tab is in a good place when…
  • Your income categories feel broad enough to last the year
  • Your subcategories are useful, but not overly fussy
  • The list feels clean and easy to scan — no gaps, no scatter
  • The dropdowns on your account tabs show the labels you expected to see
  • You can imagine categorizing income next month without needing to rethink the whole structure
Best practice: Start with the smallest number of labels that still gives you clarity. Most people do not need a complicated income structure at the beginning. They need one that is clear enough to categorize quickly and broad enough to last. If you notice a pattern showing up repeatedly over time, that's the right moment to create a new label — not before.

"Your categories do not need to be perfect. They need to be stable enough to trust."
If this felt more emotional than "just making a category list," that's completely normal. Income has a way of making people overthink, especially when money has felt inconsistent, stressful, or hard-earned for a long time. But this tab is not asking you to predict your entire future. It's simply asking you to give your income a few honest, readable names so your system can reflect your life clearly back to you. And that is more than enough for today.
Up next — First-Time Setup
Set Up Expense Labels